![]() All of that is fine, but here’s the thing: It can become a kind of self-fulfilling prophecy. It creates a bit of a placebo effect that seems to make those nasty symptoms go away. I’ll have an O’Douls, but you should probably get something a bit stronger because this is going to sting a little. So, let’s conclude our little chat about optimism over at the tiki bar of reality. Can’t you at least slap on a smile and pretend you’re happy to see me? For god’s sake… there are 15,700 of you competing for a dwindling customer base.
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